FLORA & CURL

Plant powered curl care

Rooted in plants, and backed by curl science. Flora & curl caters to the basic needs of textured hair to hydrate, soothe, style and protect.
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TGIN

Roses for your curls.

Crafted to deliver lightweight moisture and maximum definition without causing product buildup. Perfect for finer textures and low porosity curls.
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UMBERTO GIANNINI

Get curl confident.

Whether you're managing frizz, boosting volume, or maintaining moisture, Umberto Giannini has you covered for every step of your curly hair journey.
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Featured brands

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    The Doux

    Old school flava with new-school science

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    Trepadora

    Curl care from a skincare point of view

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    Rizos Curls

    Champions of curls, kinks, and waves

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KITSCH

Kojic Acid Face & Body Wash

Revives your skin’s natural glow with brightening kojic acid, skin-loving turmeric, hydrating hyaluronic acid, and nourishing shea butter.

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Curl Routine

  • 1. Cleanse

    Gently cleanse your curls without stripping away natural oils. A clean scalp promotes optimal absorption of nourishing products, enhancing their effectiveness and contributing to healthier, more manageable hair.

    SHAMPOOS

  • 2. Condition

    Nourish and detangle your curls with a rich, moisturising conditioner for softness and manageability.

    CONDITIONERS

  • 3. Style

    Enhance your curls with a styler that offers definition and long-lasting hold, keeping your curl shape intact while minimizing frizz. With our wide selection, you remain in complete control of your styling needs.

    STYLERS

  • 4. Protect

    Protect your curls by using a heat protectant before heat styling, applying UV-protective hair products outdoors, and sleeping on satin or silk to prevent frizz overnight.

    PROTECTION

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who we are

Your hair, our passion.

We're more than just a retailer – we're your trusted partners in hair care excellence. With 20 years expertise in curl care and collaborations with industry-leading brands, we've curated a platform where you'll discover everything you need for healthy, manageable hair that exudes confidence. ✨

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Why choose us?

  • Free UK Delivery £40

    Tracked delivery within 2-3 days + faster options available

  • EU & Worldwide Shipping

    Europe delivery with transparent checkout. Shipping to 50+ countries

  • Latest Trends

    Shop new arrivals every week and choice of 350+ brands

  • Eco-friendly Packaging

    Our shipping boxes are fully recyclable & packed with biodegradable loose-fill