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Aveda

Aveda Be Curly Advanced™ Curl Perfecting Primer 200ml

Regular price
£34.00
Regular price
Sale price
£34.00
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Product information

Silicone-free curl primer creates the perfect foundation for styling by detangling and smoothing curls and coils. Seals the hair cuticle to reduce frizz in high humidity for 24 hours*.

The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next.

Curls, coils and waves are naturally more fragile, which is why our game-changing curly hair primer also replenishes strength with a peptide derived from plant proteins.

Created with our expert team of texture stylists.

97% naturally derived**. Vegan. Leaping Bunny Approved.

*Ex-vivo testing on tresses.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Aroma

Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.

Directions

Lightly mist clean, damp hair. Do not rinse. Style as usual.

REGIMEN

Tight curls and coils:
• On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel.
• Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow with masque, primer and gel.

Wavy and loosely curly hair:
• On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream.
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs.

Ingredients

Water\Aqua\Eau, Propanediol, Ethylhexyl Olivate, Stearamidopropyl Dimethylamine, Polyester-11, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Kaempferia Galanga Root Extract, Squalane, Behentrimonium Methosulfate, Cetrimonium Chloride, Glycine Soja (Soybean) Oil, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Sclerotium Gum, Sodium Chloride, Hydroxypropyl Starch Phosphate, Lactic Acid, Cetearyl Alcohol, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Tocopherol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate

Disclaimer

We do our best to ensure that product information is accurate, however manufacturers may alter their ingredients without our knowledge. We strongly advise that you always read labels, warnings, and directions before using or consuming a product and not exclusively rely on the information presented on our site. If you have severe sensitivities or allergies, always contact the manufacturer directly to confirm the latest ingredients. We cannot be held responsible for the accuracy of ingredient or nutritional information we provide nor liable for any adverse reactions caused by the products we sell. We are constantly in the process of updating ingredient information, so if you notice any discrepancies between the ingredients listed on our website and those that are on your package, please contact us.

Shipping & Delivery

UK Standard - £3.99 or Free for orders over £40

  • Dispatched within 48 hours
  • Delivery time: 2 – 4 working days from dispatch
  • Fully tracked with email updates

UK Express - from £6.99

  • Dispatched within 48 hours
  • Order by 6pm Mon-Thu** for fast dispatch
  • Delivery time: 1 – 2 working days from dispatch
  • Fully tracked with email updates

EU – refer to actual rates and delivery times at checkout

  • Dispatched within 48 hours
  • Checkout total includes shipping & handling and all applicable customs duties & taxes. We guarantee no additional charges on delivery.
  • Delivery time: 2 – 10 working days from dispatch
  • Fully tracked with email updates

Rest of the World (Non-EU/UK) – refer to actual rates and delivery times at checkout

  • Dispatched within 48 hours
  • Duties & VAT are not included at checkout and you will need to pay import Duties & VAT upon delivery of your goods. Additional handling charges may also apply.
  • Delivery time: 2 – 10 working days from dispatch
  • Fully tracked with email updates


    * not including weekends and bank holidays
    **except on bank holidays

See full Shipping & Delivery Terms

Returns

You can return your order within 14 days of receiving it.

We use a dedicated portal to manage and track returns. Please contact our customer service team to request a returns authorisation number (RAN). Contact us

Please do not send your packages without authorisation as these will be refused.

If you are returning items not due to defect, discrepancy or misdescription, you will be responsible for return postage costs. This will usually be deducted from your purchase refund. 

Items can only be returned for a refund if they are unopened, unused and in a re-saleable condition with all tamper-resistant seals, packaging and any cellophane intact and within 14 days of your receiving your order. 

We do not offer exchanges. You will need to place a new order and return your original for a refund.

See full Returns & Refund Policy

Aveda Be Curly Advanced™ Curl Perfecting Primer 200ml
Aveda Be Curly Advanced™ Curl Perfecting Primer 200ml
Aveda Be Curly Advanced™ Curl Perfecting Primer 200ml
Aveda Be Curly Advanced™ Curl Perfecting Primer 200ml
Aveda Be Curly Advanced™ Curl Perfecting Primer 200ml